The London taxi is unique
in providing customised advertising. Its heritage status
is the source of inevitable impact specially in the
highly populated high street where posters cannot reach.
Taxi advertising is probably,
the only medium with the flexibility to provide a full,
or supporting, advertising campaign with a personalised
In a year, one liveried
taxi in London is spotted around 75 million times; carrying
over 12 thousand passengers, to and from Airports, Stations, Theatres, Shops and Museums.